Client
Sanitarium Health & Wellbeing Company
Services
Digital Audit, Market Research, Social Media Strategy, Placement Ads, Photo & Video Production, KOL Management.
Year
2021
Founded in Melbourne, Victoria, in 1898, Sanitarium has factories in Australia and New Zealand, producing a large range of breakfast cereals and vegetarian products. All the food products it manufactures and markets are plant derived or vegetarian. Its flagship product is Weet-Bix, sold in the Australian and New Zealand breakfast cereal markets.
So Good™ milks
So Good™ range of dairy free milks and ice creams continues to offer a wide range of product and flavour combinations to Australians. While Sanitarium pioneered soymilks, today Sanitarium make Australia’s favourite almond and coconut milks which are a high in calcium, low in sugar and naturally lactose and gluten free.
Weet-Bix™ cereals
As Australia’s top selling and most trusted breakfast cereal in Australia, Weet-Bix™ is one of the nation’s most iconic brands. Over the years, Weet-Bix™ has adapted to changing consumer needs and now produce many varieties including Gluten-Free Weet-Bix™, Weet-Bix™ Bites, Weet-Bix™ Blends and Weet-Bix™ GO. Most recently, Sanitarium launched Weet-Bix™ Cholesterol Lowering. For more than 80 years Weet-Bix™ has ensured Australians families have a nutritious start to their day, every day.
