Client
Ovomaltine Indonesia
Services
Digital Audit, Market Research, Social Media Strategy, Placement Ads, Photo & Video Production, KOL Management.
Year
2022
Ovomaltine was first launched in 1904, and was originally sold for medicinal purposes. But soon even healthy, active people discovered the restorative effect of the revolutionary drink. Ovo was a particularly popular snack among athletes. Ovomaltine was developed more than 100 years ago in Switzerland. Today, the swiss chocolate powder is still produced in Switzerland.
Highest quality since 1865
In 1865, the Swiss pharmacist Dr. Georg Wander founded the Wander company in Bern. He looked for a way of reducing high childhood mortality due to malnutrition and developed a malt extract. After Georg Wander’s sudden death, his son Albert – himself a chemist and pharmacist – continued to develop his father’s “power nutrition”. He enriched the malt extract with other highly nutritious natural ingredients (egg, milk and cocoa). Ovomaltine was born and first introduced onto the market in 1904. At the time of its launch, Ovomaltine was still sold as a medical preparation in chemists’ shops.
